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A care guide for dementia

Campaign
•
June 2026

About the campaign

About the program

Caring for someone with dementia can feel overwhelming as needs change for your loved one and new challenges arise. From safety concerns and daily routines to communication and emotional strain, caregivers are often asked to adapt continuously while balancing compassion with practical realities.

This campaign from Wellthy focuses on providing guidance, support, and reassurance for families navigating dementia care. Through expert insight and practical strategies, caregivers can learn from Wellthy's team of experts how to create structure and safety, communicate with greater confidence and calm, and access resources that support both their loved one’s dignity and their own wellbeing throughout the caregiving journey.

Promotion toolkit

Content toolkit

Find everything you need to promote the campaign to employees in the tabs below.
Webinar
Messaging
Resources
Community

A Care Guide for Dementia: Strategies, Support, and Self-Care

Live and On Demand Webinar - 30 minutes
Event registration page

Caring for someone with dementia brings unique challenges that evolve over time, from memory loss and safety concerns to changing family dynamics. It can be difficult to balance compassion with the realities of daily care responsibilities. We invite you to attend an upcoming event hosted by Wellthy, our benefit partner for care coordination: A Care Guide for Dementia: Strategies, Support, and Self-Care.

On Wednesday, June 17 at 12 pm ET / 9 am PT, Wellthy care experts will offer practical advice to navigate the stages of dementia, support your loved one with dignity, and care for yourself throughout the journey. You’ll also have a chance to ask questions during a live Q&A at the end of the session.

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Campaign messaging

  • Dementia care often requires families to make decisions without a clear roadmap. From safety planning to daily routines, the uncertainty can feel overwhelming. Wellthy, our care coordination partner, helps you move forward with clarity by providing expert guidance and hands-on support. Sign up to connect with a Care Coordinator who can help you plan next steps, coordinate care, and manage the administrative details along the way.
  • Dementia caregiving requires both compassion and structure. This month’s campaign from Wellthy focuses on practical strategies to support your loved one with dignity while caring for yourself along the way. From creating safe daily routines to improving communication and accessing respite and emotional support, Wellthy is here to help you navigate the journey with confidence. Learn more.
  • As a reminder, your Wellthy benefit is designed to support families throughout the dementia caregiving journey. Whether you are navigating a new diagnosis or managing evolving care needs, Wellthy Care Coordinators can help you find resources, plan for future stages, and take administrative tasks off your plate. Visit wellthy.com to open a Care Project and get personalized support today.

‍

Campaign-specific Slack/Teams messaging

  • Caring for someone with dementia can be challenging as needs change over time. Join Wellthy’s upcoming webinar to learn practical strategies for daily care, communication, and caregiver support. Details and registration at this link.
  • Dementia caregiving is a journey—and you don’t have to navigate it alone. Join Wellthy for an upcoming webinar focused on practical strategies, support, and self-care for dementia caregivers. Register here at this link.

Evergreen messaging

  • Your partner in complex care. Employees and their family members have access to Wellthy, a caregiving support benefit. Whether you are navigating a new diagnosis, coordinating long-term care, or helping a loved one recover from surgery, you can open a Care Project to get hands-on support with time-consuming tasks.
  • You don’t have to be a care expert; you just need one on your side. Wellthy is here to reduce the logistical and emotional burden of caregiving. From finding reliable providers to organizing medical records, Wellthy helps families find the support they need for everyday life.
  • With Wellthy, you get personalized support for every stage of care. When you open a Care Project with Wellthy, you are matched with a dedicated Care Coordinator. Your Coordinator acts as an extension of your family, helping to organize appointments, communicate with providers, and keep your care plan on track so you can focus on what matters most. Think of them as your trusted partner or co-pilot to help you navigate the logistical and administrative aspects of caring for your loved ones.

Campaign materials‍

  • How to Have Difficult Conversations with Loved Ones about Needing Care
  • Tips for Families Navigating Dementia Care
  • Different Types & Symptoms of Dementia
  • Home Safety for People with Dementia
  • Tech-Enabled Care: Smart Home and Monitoring Tools That Can Help at Home
  • The Different Types of Senior Housing
  • Wellthy's Advice for New Caregivers‍
  • Self-Care Tips for Family Caregivers

‍

Video content

  • Care Clip: Warning Signs of Dementia & Alzheimer's
  • Care Clip: Why You Should Get a Dementia Diagnosis
Wellthy Logo
This section includes resources that are only accessible to populations with access to Wellthy Community. For more information, please inquire with your Wellthy Client Success Manager. Wellthy Community is available in all major languages.
This section includes resources that are only accessible to populations with access to Wellthy Community. For more information, please inquire with your Wellthy Client Success Manager.

We invite you to attend two upcoming Virtual Support Groups hosted by Wellthy, our benefit partner for care coordination: Navigating Grief Before, During, and After Loss and Connecting with Parents of Neurodivergent Children and Adults.‍

During these sessions, experts from Wellthy’s Care Team will moderate a peer-to-peer discussion with other caregivers going through the same ups and downs as you.

‍

Featured in Community

  • Aging Forum
  • Expert Post: Normal aging vs. signs of dementia
  • Discussion: How did you compassionately talk with your mom/dad about speaking to a doctor?‍
  • Discussion: What is considered a dementia diagnosis?
  • Discussion: Balancing aging parent with suspected dementia and parenting young child
Messaging
Resources
Community

Campaign messaging

  • Dementia care often requires families to make decisions without a clear roadmap. From safety planning to daily routines, the uncertainty can feel overwhelming. Wellthy, our care coordination partner, helps you move forward with clarity by providing expert guidance and hands-on support. Sign up to connect with a Care Coordinator who can help you plan next steps, coordinate care, and manage the administrative details along the way.
  • Dementia caregiving requires both compassion and structure. This month’s campaign from Wellthy focuses on practical strategies to support your loved one with dignity while caring for yourself along the way. From creating safe daily routines to improving communication and accessing respite and emotional support, Wellthy is here to help you navigate the journey with confidence. Learn more.
  • As a reminder, your Wellthy benefit is designed to support families throughout the dementia caregiving journey. Whether you are navigating a new diagnosis or managing evolving care needs, Wellthy Care Coordinators can help you find resources, plan for future stages, and take administrative tasks off your plate. Visit wellthy.com to open a Care Project and get personalized support today.

‍

Campaign-specific Slack/Teams messaging

  • Caring for someone with dementia can be challenging as needs change over time. Join Wellthy’s upcoming webinar to learn practical strategies for daily care, communication, and caregiver support. Details and registration at this link.
  • Dementia caregiving is a journey—and you don’t have to navigate it alone. Join Wellthy for an upcoming webinar focused on practical strategies, support, and self-care for dementia caregivers. Register here at this link.

Evergreen messaging

  • Your partner in complex care. Employees and their family members have access to Wellthy, a caregiving support benefit. Whether you are navigating a new diagnosis, coordinating long-term care, or helping a loved one recover from surgery, you can open a Care Project to get hands-on support with time-consuming tasks.
  • You don’t have to be a care expert; you just need one on your side. Wellthy is here to reduce the logistical and emotional burden of caregiving. From finding reliable providers to organizing medical records, Wellthy helps families find the support they need for everyday life.
  • With Wellthy, you get personalized support for every stage of care. When you open a Care Project with Wellthy, you are matched with a dedicated Care Coordinator. Your Coordinator acts as an extension of your family, helping to organize appointments, communicate with providers, and keep your care plan on track so you can focus on what matters most. Think of them as your trusted partner or co-pilot to help you navigate the logistical and administrative aspects of caring for your loved ones.

Campaign materials‍

  • How to Have Difficult Conversations with Loved Ones about Needing Care
  • Tips for Families Navigating Dementia Care
  • Different Types & Symptoms of Dementia
  • Home Safety for People with Dementia
  • Tech-Enabled Care: Smart Home and Monitoring Tools That Can Help at Home
  • The Different Types of Senior Housing
  • Wellthy's Advice for New Caregivers‍
  • Self-Care Tips for Family Caregivers

‍

Video content

  • Care Clip: Warning Signs of Dementia & Alzheimer's
  • Care Clip: Why You Should Get a Dementia Diagnosis
Wellthy Logo
This section includes resources that are only accessible to populations with access to Wellthy Community. For more information, please inquire with your Wellthy Client Success Manager. Wellthy Community is available in all major languages.
This section includes resources that are only accessible to populations with access to Wellthy Community. For more information, please inquire with your Wellthy Client Success Manager.

We invite you to attend two upcoming Virtual Support Groups hosted by Wellthy, our benefit partner for care coordination: Navigating Grief Before, During, and After Loss and Connecting with Parents of Neurodivergent Children and Adults.‍

During these sessions, experts from Wellthy’s Care Team will moderate a peer-to-peer discussion with other caregivers going through the same ups and downs as you.

‍

Featured in Community

  • Aging Forum
  • Expert Post: Normal aging vs. signs of dementia
  • Discussion: How did you compassionately talk with your mom/dad about speaking to a doctor?‍
  • Discussion: What is considered a dementia diagnosis?
  • Discussion: Balancing aging parent with suspected dementia and parenting young child
Wellthy logo
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