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Emergency planning for caregivers

Campaign
•
October 2025

About the campaign

About the program

Emergencies can create chaos for families, especially when a loved one has complex care needs. Planning ahead brings confidence and peace of mind. This campaign encourages employees to prepare for the unexpected with emergency plans that address medical events, hospitalizations, or natural disasters. Wellthy’s Care Coordinators can assist with organizing key documents, building “go kits,” and supporting families in real time during a crisis.

Promotion toolkit

Content toolkit

Find everything you need to promote the campaign to employees in the tabs below.
Webinar
Messaging
Resources
Community

Preparing for the ‘what ifs’: Emergency plans that bring peace of mind

Live and On Demand Webinar - 30 minutes
Event registration page

Emergencies can happen at any time—whether it’s a sudden illness, hospitalization, or natural disaster. When you’re caring for a loved one, having a plan can help you respond quickly and confidently. We invite you to attend an upcoming event hosted by Wellthy, our benefit partner for care coordination: Preparing for the ‘what ifs’: Emergency plans that bring peace of mind

On October 22 at 12 pm ET / 9 am PT, experts from Wellthy’s Care Team will share strategies to help you plan ahead, stay organized, and keep your loved one safe in case of an emergency.

  • Download graphic

Campaign messaging

  • Emergencies are never easy, especially when you’re caring for someone with medical or aging-related needs. Wellthy can help your family prepare for the unexpected—whether it’s a hospital visit, health scare, or natural disaster. Their Care Coordinators assist with building personalized emergency plans and organizing everything from medical records to “go kits.” 
  • As a reminder, you and your family have access to Wellthy’s caregiving support. Their Care Coordinators can help you create emergency plans, organize key documents, and make sure everyone is prepared if something unexpected happens. Visit wellthy.com to open a Care Project and get started today.

Evergreen messaging

  • Employees and their family members have access to Wellthy, a caregiving support benefit. Whether they're helping a loved one recover from surgery, managing long-term care, or planning for future needs, they can open a Care Project and get hands-on support with time-consuming tasks.
  • With Wellthy, no one has to manage caregiving alone. When a Care Project is opened, families are matched with a dedicated Care Coordinator who can assist with coordinating care, scheduling appointments, and navigating tough decisions.
  • Everyone will be a caregiver at some point. That’s why Wellthy is available—to make the hard parts of caregiving easier. Whether caring for an aging parent or a loved one with a new diagnosis, Wellthy’s team can help manage the logistics and find the right support.

Campaign materials‍

  • Wellthy’s Natural Disaster Support
  • A safety net for Wellthy members

‍

Video content

  • Wellthy members share their stories
  • Wellthy member Kathy, caring for her father, brother and son
  • Wellthy member James, caring for his wife
  • Wellthy member Nicole, caring for her mother
  • Solving time-sensitive issues amid a son's unique diagnosis

‍

Wellthy Logo
This section includes resources that are only accessible to populations with access to Wellthy Community. For more information, please inquire with your Wellthy Client Success Manager. Wellthy Community is available in all major languages.
This section includes resources that are only accessible to populations with access to Wellthy Community. For more information, please inquire with your Wellthy Client Success Manager.

Virtual Support Groups

  • Virtual Support Groups are a great way for caregivers to come together and bond over the ups and downs of their caregiving journeys. Each session is moderated by experts from Wellthy’s Care Team. Topics repeat on a quarterly basis. Share the messages below to promote this month’s live Virtual Support Groups.
    • Managing dementia, Parkinson's, and age-related conditions
        Downloadable invitation graphic
    • Recognizing and overcoming caregiver burnout
        Downloadable invitation graphic

‍

Invitation template

We invite you to attend two Virtual Support Groups hosted by Wellthy, our benefit partner for care coordination: Managing dementia, Parkinson's, and age-related conditions and Recognizing and overcoming caregiver burnout. During these sessions, experts from Wellthy’s Care Team will moderate a peer-to-peer discussion with other caregivers going through the same ups and downs as you.

Featured in Community

  • Aging Forum
  • General forgetfulness or something more serious - what to keep an eye on?
  • Ideas to help people with dementia sleep better at night
  • Keeping someone with dementia safe at home
  • Mental Health Forum
  • Burnout from taking care of both parents
Messaging
Resources
Community

Campaign messaging

  • Emergencies are never easy, especially when you’re caring for someone with medical or aging-related needs. Wellthy can help your family prepare for the unexpected—whether it’s a hospital visit, health scare, or natural disaster. Their Care Coordinators assist with building personalized emergency plans and organizing everything from medical records to “go kits.” 
  • As a reminder, you and your family have access to Wellthy’s caregiving support. Their Care Coordinators can help you create emergency plans, organize key documents, and make sure everyone is prepared if something unexpected happens. Visit wellthy.com to open a Care Project and get started today.

Evergreen messaging

  • Employees and their family members have access to Wellthy, a caregiving support benefit. Whether they're helping a loved one recover from surgery, managing long-term care, or planning for future needs, they can open a Care Project and get hands-on support with time-consuming tasks.
  • With Wellthy, no one has to manage caregiving alone. When a Care Project is opened, families are matched with a dedicated Care Coordinator who can assist with coordinating care, scheduling appointments, and navigating tough decisions.
  • Everyone will be a caregiver at some point. That’s why Wellthy is available—to make the hard parts of caregiving easier. Whether caring for an aging parent or a loved one with a new diagnosis, Wellthy’s team can help manage the logistics and find the right support.

Campaign materials‍

  • Wellthy’s Natural Disaster Support
  • A safety net for Wellthy members

‍

Video content

  • Wellthy members share their stories
  • Wellthy member Kathy, caring for her father, brother and son
  • Wellthy member James, caring for his wife
  • Wellthy member Nicole, caring for her mother
  • Solving time-sensitive issues amid a son's unique diagnosis

‍

Wellthy Logo
This section includes resources that are only accessible to populations with access to Wellthy Community. For more information, please inquire with your Wellthy Client Success Manager. Wellthy Community is available in all major languages.
This section includes resources that are only accessible to populations with access to Wellthy Community. For more information, please inquire with your Wellthy Client Success Manager.

Virtual Support Groups

  • Virtual Support Groups are a great way for caregivers to come together and bond over the ups and downs of their caregiving journeys. Each session is moderated by experts from Wellthy’s Care Team. Topics repeat on a quarterly basis. Share the messages below to promote this month’s live Virtual Support Groups.
    • Managing dementia, Parkinson's, and age-related conditions
        Downloadable invitation graphic
    • Recognizing and overcoming caregiver burnout
        Downloadable invitation graphic

‍

Invitation template

We invite you to attend two Virtual Support Groups hosted by Wellthy, our benefit partner for care coordination: Managing dementia, Parkinson's, and age-related conditions and Recognizing and overcoming caregiver burnout. During these sessions, experts from Wellthy’s Care Team will moderate a peer-to-peer discussion with other caregivers going through the same ups and downs as you.

Featured in Community

  • Aging Forum
  • General forgetfulness or something more serious - what to keep an eye on?
  • Ideas to help people with dementia sleep better at night
  • Keeping someone with dementia safe at home
  • Mental Health Forum
  • Burnout from taking care of both parents
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